Instagram is the best way to share photos and videos with its mobile application. It introduces a new method for sharing videos online on social media sites. It provides the best way to find many friends, have a fantastic time, feel relaxed in your daily routine, and even earn money. If you are using, Instagram is one of your business marketing strategies. Then it is good to know all the features and posting types on Instagram. There are many ways you can share videos on Instagram. But choosing the perfect one for your brand can help improve your business to the next level. Reels are getting 70% more engagement than other video types on Instagram. So knowing all about Instagram reels is a perfect strategy for your business. This article will show everything you need to know about Instagram reels.
What Are Instagram Reels
Instagram reels are short-form videos that can be up to 60 seconds long. The advantage of using reels is that are permanent on your Instagram profile until you delete them. You can see top-performing reels on Instagram via the reels tab at the bottom of the Instagram home screen. Also, your followers can see and engage with your previous post by navigating to the separate reels tab on your Instagram profile. Audiences can view your reel post via a dedicated tab even if they don’t follow your account. Which is the best way for new Instagram users to find your brand. The Instagram reel has built-in editing tools to add text, stickers, filters, music and visual effects to your video.
Instagram Reels VS TikTok
All commonly believed that Instagram reels are direct competition for TikTok videos. Moreover, both are similar, but there is also a difference. Both Instagram reels and TikTok allow users to create and share innovative short-vertical form videos.
Some differences between Instagram Reels and TikTok:
- The significant difference is that reels are one of the features on the Instagram platform, whereas TikTok is a platform.
- In addition, reels’ video length can be up to 90 seconds. In contrast, TikTok has a time limit of up to 3 minutes.
Create Instagram Reels
The Instagram reel is a simple process to make. Also, you can edit the video with in-built tools. Here are the steps to make Instagram reels:
- Open the Instagram app and tap the plus” +” icon at the top-right corner of your screen.
- Select the “Reels” option from the available menus to film a video. To shoot a video, press and hold the “Record” button to record each clip.
- Alternatively, you can go to the “Reels” tab on the Instagram homepage. And click the “Camera roll” icon to upload a video clip from your phone gallery.
- Once you record all clips, you can see your video’s ” Preview ” by clicking the “Back arrow” button. Here you can trim your reel video.
- Then press the “Forward-arrow” button to add stickers, emojis, text, filters and visual effects. Like the Instagram story, you can add polls to your reel video.
- After that, click the “Next” button to add a caption and cover photo. Press “Post” to publish your video.
About Music On Reels
You can select a song from your Instagram music library or add your custom sound to your reel. If you have a public Instagram account, you share a reel with custom audio and your username associated with that audio. So if someone uses your audio in their reel, your username will be displayed on their video. It will be credited to your Instagram profile. However, if you have an Instagram private account on Instagram, the audience can’t use your original audio while they record a reel.
Set Speed, Effects And Timer
You can speed up or slow down your video relevant to your audio. It means you can adjust the speed of your video. Like Instagram stories, you can use various effects, like AR effects, transition effects, etc., on Instagram reels. Set a hands-free timer to record a clip, and to do this, select the duration. Once you select it, you can see a 3-2-1 countdown and start recording; it will stop at the time you selected.
Share Instagram Reels
Once you create a reel, click the “Share” option to publish it on Instagram. At this time, you can see some options when clicking a share button. So you will be able to select whether to share the video on your story, your feeds, or in the explore tab.
After you share your reels on explore page, it will be visible on explore page and separate reels tab on your profile, where users can view all the reels you have uploaded on Instagram. Note that if you share your reel on the explore section, you cannot access user-interacting stickers like polls and Q&As in your reels.
Instagram Feed & Story
Once you share the video on your feed, it will show on your Instagram home feed. Also, appear on your profile grid, but you can have the option to delete it from there. If you want to view your video on the stories feature, then share it with stories. Check whether you have a public account to share a reel on your story, close friends. Your reel shared on l Instagram story will disappear after 24 hours.
Watch Instagram Reels
You like to discover entertaining short-form videos created by influencers or creators. The below steps are helpful to find it:
- Go to your Instagram account and tap the “Search” icon.
- At the top of the list, Select “Reels” video.
- You can see endless reels by scrolling down the screen.
In addition, you can see your followers’ reels in your Instagram home feed section. Moreover, you will be able to discover reels in many ways, like hashtags, audio, or keywords. Sometimes, you can see more attractive audio and think about using it. To do this, select the “Use Audio” option to make your own reels with the same audio.
Instagram Reel Dimensions
Dimensions are the most crucial factor in making your reel look good. The recommended aspect ratio for your reels is 9:16, and the uploading size is 1080 pixels x 1920 pixels. When users see your reels in the feed section, it does not play on the whole screen. So dimensions will vary while watching reels on feed. The aspect ratio is 4:5, and the resolution is 1080 x 1350 pixels. The reel is a vertical video format so try to use Instagram reel size while uploading video on your phone gallery. The size is set by default when recording a reel within the Instagram app.
The Best Time To Post Reels On Instagram
When you have an audience with a different time zone, it is not possible to post reels at a specific time. So the audience can engage more with your content when they have leisure time and that time they will be online. Research shows that the best time to post on Instagram is morning, lunch hours, evening and bedtime. Use Instagram analytics to find the best time to post when your followers are most active on Instagram. To access reel analytics, you must have an Instagram business account. Discovering the right time can help to increase your business leads and audience engagement.
Download Instagram Reels
You can download your Instagram reels from your account into your device in simple ways, but there is no in-built feature to download your Instagram reels. However, you are not able to download other users’ videos. But, use some third-party app to download someone else’s video. Reels are under copyright policy, so before using others’ videos, you need to get permission from the original creator. Otherwise, use the screen recorder feature on your phone to save reels.
Here are steps to download your own reel after uploading it on Instagram:
- Navigate to the Instagram app on your phone and tap the “Profile” icon.
- On the profile page, select the “Reel” layout at the top of the list. It will appear next to IGTV.
- From the list of reels, select the reel you need to download and open it.
- Click the “Three-dot” icon at the bottom right corner of your screen.
- Select “Save to Camera Roll” from the pop-up menu.
- Now, your reel video will be directly downloaded to your device.
Analytics can help you track your reel performance and know how your target audience interacts with your content. Reel insight is the process of tracking, collecting, and analyzing your reel performance. This tool can help you check how you expand your reach using reels.
You can know your reel performance in two ways:
- With your individual reels
- Instagram analytics tab
Access Individual Reel Insights
Do you like to see the specific reel performance? Follow the steps below:
Head over to the reels tab in your Instagram profile
- Select the reel that you need to see insights.
- Click the “Three-dot” icon at the lower-right of your screen and choose “Insights” from the pop-up menu.
After that, you will see the following information about your reels:
- Accounts Reached
Access Instagram Reel insights
You can see overall reel performance with the help of the Instagram analytics tab.
To view that, go to your profile, click the “Hamburger” icon from the available list, and select “Insights”.
You can see the following engagement factors in your reel insights:
- Reel Interaction
Instagram reel features make the platform a more attractive position for businesses and creators. Even though reels are familiar with TikTok, it is slightly more focused by creators because it takes significantly less time to make. You can create short-vertical videos using reels, and Instagram users are more addicted to this video type. If you plan Instagram reels as one of your business marketing strategies, go ahead. You can easily accomplish your business goals with the help of reels. Hope, this article will give the ultimate guide about Instagram reels. You can make the best reels for your business using the above things.